Castel launches an estate Crémant

Tuesday May 21 2019 by Vitisphere

An unusual property complete with ranch and stud farm, Cru la Maqueline was bought in 2006 by Philippe Castel, the man behind this sparkling label.An unusual property complete with ranch and stud farm, Cru la Maqueline was bought in 2006 by Philippe Castel, the man behind this sparkling label. - Photo credit : Alexandre Abellan

The Castel group is expanding its portfolio of Bordeaux Crémants, an appellation where it is already a major player, with Cru la Maqueline. Its Malesan trading brand currently generates sales of under 500,000 bottles annually in super/hypermarkets, at a recommended retail price of 6 to 7 euros a bottle. For its launch, Cru la Maqueline is a whole new ball park, with just 6,000 bottles marketed in restaurants and wine shops at a recommended retail price of €12-13. In the commercial launch phase at Vinexpo Bordeaux, the label reflects the Castel group's approach to the category.

Royal sparkling Médoc

Cru Maqueline is “positioned as an estate Crémant. The only sparkling wine of the Castel estates”, stressed Hugo Marcadé, the Bordeaux group's marketing manager for chateaux and great growths, who described the Crémant as out of the ordinary. With no dosage, the Brut Nature is a Blanc de Noirs, blended primarily from Merlot with a minority share of Petit Verdot. Located at the gateway to the Médoc, Cru la Marqueline’s vineyards (36 hectares) can nevertheless boast a “history of sparkling wine production. As its owner, broker Nathaniel Johnston tested the traditional method at the end of the 19th century, producing the “royal sparkling Médoc” label”, said Hugo Marcadé.

 

 

 

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