AOC Champagne registered and protected in its 110th and 145th export markets

Friday May 10 2019 by Vitisphere

Vincent Perrin, director of the Champagne marketing board, received the registration certificates for the appellation Champagne in Laos on April 25.Vincent Perrin, director of the Champagne marketing board, received the registration certificates for the appellation Champagne in Laos on April 25. - Photo credit : Comité Champagne

Champagne has become the first foreign appellation to be registered in Laos and Cambodia, on April 25 and 29 respectively. For World Intellectual Property Day, points out the Champagne Wine Marketing Board CIVC. The registration certificates for the appellation were officially presented to Vincent Perrin, director of the Champagne marketing board.

Although no counterfeiting has been found in the two Asian markets, evidence has been found in neighbouring Vietnam. In any case, “the protection of the appellation is a matter of principle”, explains Thibaut le Mailloux, head of PR at the CIVC. He adds: "We seek to obtain protection wherever possible, regardless of whether or not counterfeiting is detected and irrespective of the size of the market”. In 2018, Cambodia was the 110th export destination for Champagne, with 24,000 bottles shipped worth 394,000 euros (respectively +20 and +28% compared to 2017). Laos ranks 145th with 5,000 bottles worth €103,000 (-28 and -22%).

Shipping wine to 170 countries, Champagne has secured recognition for its name in 117 countries, either through national registrations or bilateral and multilateral agreements. 

 

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