Vinexpo Bordeaux describes itself as an “exhibition focusing on people”

Friday April 26 2019 by Vitisphere

“Vinexpo will be smaller than in its boom years due to a strongly competitive environment”, said Vinexpo director Rodolphe Lameyse.“Vinexpo will be smaller than in its boom years due to a strongly competitive environment”, said Vinexpo director Rodolphe Lameyse. - Photo credit : Alexandre Abellan

The twentieth Vinexpo show has been compressed, but its organisers are not feeling depressed. With no hall 3 or floating bridge over the lake at the exhibition centre, they have full explanations for downsizing at Vinexpo Bordeaux (13-16 May). 1,600 exhibitors will attend in 2019, 30% fewer than at the last event in 2017 and -20% compared to objectives announced in September 2019. “The drop in Bordeaux numbers is normal and natural. We have become a challenger show in Europe”, said Vinexpo’s new director, Rodolphe Lameyse, at a press conference on April 18, less than a month before the show. Asserting its desire to reconquer market shares in the face of fierce competition (notably from ProWein and Wine Paris), Vinexpo is now repositioning itself around its original strength: building relationships.

Business-driven

We are reinventing Vinexpo as an exhibition focusing on people. Our customers are asking for time and quality contacts. We are not in a race to achieve gigantic proportions”, claimed Pascal Faugère, director of the Bordeaux Chamber of Commerce and Industry, the exhibition’s majority shareholder. With nascent criticism surrounding ProWein as a show that has become a victim of its own success, Vinexpo is positioning itself an alternative service, just as businesslike as the Düsseldorf show, but less focused on image than it was in the past. “Vinexpo has been repositioned, it is more compact and promotes visitor reception and contacts with exhibitors”, added Laurent Maupilé, special advisor to the chamber of commerce.

 

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