Languedoc appellations’ spectacular move upmarket

Wednesday April 24 2019 by Vitisphere

Alexandre They, Château du Vieux Moulin, and Miren de Lorgeril, chair of the CIVL, gave an update on the economy of Languedoc appellations.Alexandre They, Château du Vieux Moulin, and Miren de Lorgeril, chair of the CIVL, gave an update on the economy of Languedoc appellations.

Right off the bat, Miren de Lorgeril, chair of the Languedoc wine marketing board CIVL, set the tone: “Languedoc is nothing short of a phenomenon. Its move upmarket is spectacular”, she said on April 18 at a press conference in Paris. And to back her statement up, she has no shortage of arguments. From an economic perspective, every indicator is now green. In 2018, the crop across these southern French vineyards amounted to 12.6 million hectolitres, 21% more than in 2017 when winegrowers were subjected to adverse weather conditions. Languedoc appellations represent 11% of sales volumes in the southern French wine region, and their revenue continues to grow, reaching 578 million euros in 2018, an increase of 10% in just one year. Reds account for 74% of the market compared to 16% for rosés and 10% for whites. France is still the leading market, absorbing 63% of volumes in 2018.

Exports too are over-performing. Languedoc AOCs reached a new all-time high in 2018 with revenue of €211,535,000 (+2% in one year) and good results in Germany, Belgium, the United Kingdom, the USA, China and Japan. “In every market, we fare better than all French wines”, said Miren de Lorgeril, concluding:  “Our move upmarket is tangible. It is the result of hard work by the appellations and winegrowers who have opted for quality. Our region has shown the greatest increase in proficiency both for its winegrowers and marketing companies”.

 

 

 

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