Champagne structures its wine tourism activities

Friday April 05 2019 by Vitisphere

Maxime Toubart, chairman of the Champagne winegrowers’ organisation, signs the white paper on wine tourism in Champagne under the watchful eye of Pierre-Emmanuel Taittinger, chairman of the Champagne Hillsides, Houses and Cellars – Unesco World Heritage mission.Maxime Toubart, chairman of the Champagne winegrowers’ organisation, signs the white paper on wine tourism in Champagne under the watchful eye of Pierre-Emmanuel Taittinger, chairman of the Champagne Hillsides, Houses and Cellars – Unesco World Heritage mission. - Photo credit : Aude Lutun

Wine tourism is a priority and a challenge”, summed up Maxime Toubart, chairman of the Champagne winegrowers’ organisation during the first meeting of Wine Tourism in Champagne held at the Nicolas Feuillatte Wine Centre in Chouilly (Marne). After Bordeaux, Champagne is the wine region that attracts the most tourists, thanks to the reputation of its appellation and the range of wines provided by the top Champagne houses and co-operatives. The purpose of the meeting was to review the inception of the ‘Champagne, refined art de vivre’ wine tourism brand.

Putting people at its core

Stephane Tillement, chairman of Wine Paths (an English-speaking tour operator) confirmed Champagne's appeal amongst foreigners. On its website, the region ranks third after Bordeaux and Tuscany. “What our customers are looking for is to share some time with a winegrower, learn about his/her profession and life”, he said. “They are looking for a special experience and engagement with people. Being near Paris is a real bonus. Parisian hotels are looking for one-day programmes in Champagne with a round trip by high speed train.”

With Champagne the second most visited wine region in France and Alsace the third, the chairman of the Grand Est region Jean Rottner has made it public knowledge that his ambition is for the Grand Est region to be France’s leading wine tourism destination. “I have a global ambition for the Grand Est region for wine tourism and the bio-economy”, he said.

 

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