ProWein once again ends on a successful note

Monday March 25 2019 by Vitisphere

The 2019 ProWein was another successful event, attracting around 61,500 visitors, up 1.6%The 2019 ProWein was another successful event, attracting around 61,500 visitors, up 1.6% - Photo credit : Marion Sepeau Ivaldi

ProWein has all the ingredients of a classic fairy tale. Once upon a time, in 1994, there was a small European event in Düsseldorf revolving around a clutch of importers and wine producers. Twenty-five years later, every exhibition sees new records smashed. In 2019, organisers of the three-day show announced that 6,900 exhibitors and 61,500 visitors from across the globe had taken part (+0.4 and +1.6% compared with 2018).

Many exhibitors see ProWein as a genuine war machine for the wine business. They praise the small details that make it a model of success: an efficient selection of buyers keeping the ‘tourists’ away; a large and easily accessible car park where attendees do not waste time; evening events that usually end early to allow visitors to get to the show on time the next morning; few conferences so that visitor attention is not diverted; and no fringe events that can be seen outside the convention centre...

Fewer Asians and Britons

Several customers repeated to me that we would only see each other for thirty minutes at ProWein, but that we would spend more time together at Vinexpo”, confirms Nicolas Lainé, export manager for Jean-Marie Brocard (Chablis). He added that some of his customers do not attend ProWein, preferring the more relaxed pace of Vinexpo, which lasts for four days, from May 13 to 16. In a ‘Vinexpo year’, exhibitors considered there would be fewer firms from non-EU export markets than usual. Some Asian visitors do not have to travel to Germany as the Chengdu show was due to be held on 21 to 23 March. Exhibitors also felt that they saw fewer English and Irish visitors after the first Wine Paris exhibition, which took place from 11 to 13 February.





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