Vinexpo Bordeaux’s footprint set to shrink

Tuesday March 19 2019 by Vitisphere

Vinexpo will be smaller in 2019Vinexpo will be smaller in 2019 - Photo credit : DR

Will Vinexpo Bordeaux survive the trade fair war? Two months before the event, brought forward from May 13 to 16, it’s all very hush hush at the Bordeaux Chamber of Commerce and Industry. The CCI owns 96.5% of the event and does not wish to issue any figures or make any comments, either for exhibitor numbers or the occupancy rate. Its latest press release, dated February 25, is no exception. The statement carefully avoids mentioning the target of 2,000 exhibitors announced at a press conference on the repositioning of the show in September 2018. The list of confirmed exhibitors, which is regularly added to, shows that this objective is still far from being achieved. To date, 830 stands are listed. This is a far cry from the 2,300 stands lined up for the 2017 show (Ed: 2,000 exhibitors attended Wine Paris, at Porte de Versailles in February).

Downturn for Bordeaux

But the technical layout of the stands, to which Vitisphere has had access, speaks for itself, showing a clear decline in the exhibition’s footprint. The small hall 3 will not be used this year, marking a shrink in the size of the event. Also, the long hall 1 does not seem to have to been fully used and will house a massive entrance at gate K, as well as the World of Organic Wines area; organic wines have not been showcased on the other side of the lake since 2017. At a cost of around 30 million euros, the new Hall 2 will serve as the entrance and convention centre for a symposium on climate change on 14 May.

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