French wines guests of honour at the 25th anniversary of ProWein

Tuesday March 05 2019 by Vitisphere

 On stand A160 Hall 11, Business France will present 100 French wines freshly selected by an international panel On stand A160 Hall 11, Business France will present 100 French wines freshly selected by an international panel

As it celebrates its 25th anniversary in 2019, “this is the first time that ProWein has welcomed a guest of honour”, said Christine Mayet, head of wine and spirits events for Business France, who signed the unprecedented partnership with the Düsseldorf Exhibition Centre. As an official partner country, France will play the lead role in a visit booklet distributed free of charge to visitors (click here to access the booklet). Listing all French exhibitors, the booklet offers countless opportunities to fall in love with French wines, announcing that while none of us are getting any younger, we can still believe it feels like the first day. “ProWein 2019 will focus on the ultimate wine nation, France. We salute the commitment of the French wine industry, without which ProWein could never have been founded in 1994”, says Marius Berlemann, director of wine and spirits at ProWein, in the introduction to the brochure on French wines.

Reproducing the ‘Made in France, Made with Love’ pavilion in Halls 11 and 12, the international promotion agency Business France is expanding into Halls 7 and 13, marking a strong commitment to its silver anniversary with the world-class Prowein exhibition from 17 to 19 March. 870 exhibitors will come together on 6,580 square metres of floor space under the collective banner of Business France, out of a total 1,600 French exhibitors at the Düsseldorf show, up 3% on last year. The second-largest delegation, France again ranks behind Italy, which has over 1,700 exhibitors.

The French pavilion brings together all the French marketing boards: Alsace, Beaujolais, Burgundy, Bordeaux, Corsica, Occitania, Provence, South-West France, Loire Valley, Rhone Valley, Vins de France and organic wines. “For the first time, the entire French industry has chosen to speak with a single voice under the Made in France Made with Love banner. This is a huge step forward and a unique opportunity to capture the attention and interest of international visitors”, said Christophe Monnier, director of the agri-food department of Business France.

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