Corsica’s blue wine focuses on the sea and premiumisation

Friday November 23 2018 by Vitisphere

The imaJYne cuvée was first tested on consumers at the estate's inn, before being released last year.The imaJYne cuvée was first tested on consumers at the estate's inn, before being released last year. - Photo credit : Imajyne

We are all familiar with Spain’s blue wine - now Corsica, the French Mediterranean island, has its own version. “We don't want to surf on the crest of the blue wine trend,” claims Sylvain Milanini, CEO of the Corsican estate Pozzo di Mastri in Figari.  “That is of no interest to us! We produce a wine inspired by the sea.” Since 2017, Milanini has been marketing the imaJYne label, an aromatised wine-based drink which just so happens to be a fluorescent blue colour. He believes that "there is no reason to be ashamed of our wine being blue, but it is more than that”. Distancing himself from the media coverage surrounding Vindigo over the summer, and the various controversies over the Spanish blue wine, the Corsican entrepreneur intends to position the wine as maritime-inspired.

Claiming that the inspiration came from ancient winemaking methods - particularly the addition of flavour enhancers, such as salt - Pozzo di Mastri uses anything but classic production techniques for its white wine. Harvested by night, the Vermentino, Muscat petit grains and a mystery grape variety are partly rinsed with sea water, as "salt is a flavour enhancer”. Dried for two days in a cold storage room, the grapes are then fermented with seaweed, namely spirulina, herbs and even sea salt. The process that produces the blue colour is patented and is apparently obtained through the way the wines are clarified and stabilised. The final stage of the maritime process involves storing the bottles for six months at a depth of 70 metres in a cave under the Mediterranean Sea.

 

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