New start for the Hospices de Beaujeu auction in 2020

Tuesday November 20 2018 by Vitisphere

From left to right: Sylvain Sotton, Mayor of Beaujeu and Chairman of the Supervisory Board of the Hospices de Beaujeu, Anne-Laure Helfrich from the GCF Group, and Benjamin Le Berre, Director of the Burgundy Division at GCF.From left to right: Sylvain Sotton, Mayor of Beaujeu and Chairman of the Supervisory Board of the Hospices de Beaujeu, Anne-Laure Helfrich from the GCF Group, and Benjamin Le Berre, Director of the Burgundy Division at GCF. - Photo credit : Juliette Cassagnes

We are going to write a new chapter in the history of the Hospices de Beaujeu auction," said Anne-Laure Helfrich, deputy marketing director of the Grands Chais de France group, on Tuesday, November 13, 2018, in Villié-Morgon, before a hundred or so customers, local politicians and stakeholders from the Beaujolais wine region.

The oldest charity auction by the candle in the world, it was stopped in 2008 due to a lack of participants and buyers. But the GCF group, through its Burgundian subsidiary François Martenot acquired in 2015, has taken up the gauntlet of relaunching the auction in 2020.

The complexity and finesse of Gamay

We are going to restore this historic estate to its former glory and offer the wines a new opportunity by taking them to a higher level”, explained Helfrich, praising the “complexity” and “finesse” of the Gamay grape variety, “when it is allowed time to express itself”.

Beaujolais represents a significant share of the company's business, through our sites in Alsace and Beaune, as well as the Domaine du Chapitre”, explained Benjamin Le Berre, director of François Martenot. “Our objective is to promote all Beaujolais wines, not just wines from the Hospices. We want to inject new energy, and show off the best of Beaujolais”. Le Berre also put forward another argument to prove the company's legitimacy in curating the auction: GCF has long established partnerships with estates belonging to several Hospices such as Beaune, Nuits Saint Georges and Strasbourg, and owns vines itself in the Hospices de Colmar.

 

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