Thierry Mueth outlines ambitions for La Cavale

Monday November 05 2018 by Vitisphere

Thierry Mueth was appointed director of La Cavale last spring. The owner's son-in-law, he had been supervising its ecological transition for several years.Thierry Mueth was appointed director of La Cavale last spring. The owner's son-in-law, he had been supervising its ecological transition for several years. - Photo credit : Isabelle Bachelard

Last spring, Thierry Mueth became managing director of La Cavale, the Luberon property acquired in 1970 by Paul Dubrule, co-founder of the Accor group. Mueth, an entrepreneur specialising in the environment, is now devoting himself to the estate after supervising its ecological transition for several years, as the owner's son-in-law.

Surge in quality

Six years ago, changes started taking shape when Crozes-Hermitage winegrower Alain Graillot - three times Wine Spectator ‘wine-maker of the year’ - became consultant.  After studying the soils, the vineyard area was reduced from 55 to 42 hectares, in order to retain only those plots showing real potential. Separate fermentations enabled styles to be identified and distinct ranges to be created under the ‘La Petite Cavale’ brand for all three colours; ‘La Cavale’ for whites and reds; and ‘La Grande Cavale’ for reds, which was only released in 2012 and 2016. Prices range from €11.50 to €40.

Cellar door sales

Thierry Mueth aims to sell the estate’s entire production in bottles, equating to between 120 and 130,000 bottles, potentially as early as next year. Thanks to its location, in the highly desirable Luberon tourist destination; its wine tourism activities; and its 500 m2 of reception area in the winery designed by Jean-Michel Wilmotte, La Cavale plans to sell 30 to 40% of its production on site. The rest is handled by distributors mainly for Horeca channels. Exports should soon start to the United States.

 

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