Sparkling wine sales surge on the back of France’s World Cup victory

Monday October 01 2018 by Vitisphere

Over the summer of 2018, Proseccos accounted for 13% of C10’s sparkling wine sales (compared to 7% for Cavas).Over the summer of 2018, Proseccos accounted for 13% of C10’s sparkling wine sales (compared to 7% for Cavas). - Photo credit : Marion Sepeau Ivaldi

Sunny weather and France’s triumph in the World Cup final combined to make the summer particularly festive in French cafés, bars and restaurants. In May, June and especially July, off-trade drinks sales jumped by 5% in volume and 9% in value according to the C10 distribution network. While beer accounted for half of the distributor's sales volumes, sparkling wines posted the strongest growth in volume - beer sales rose by 9%, while sparkling wine sales soared by 13%.

“Champagne!” must have been heard in many stores, as sales of French bubbly surged by 9% in volume and 13% in value. They came close on the heels of the market leaders by volume, the quality sparkling wine category, accounting for 30 and 30.2% of volumes respectively. The Charmat method wines witnessed stable sales in volume and a 4% increase in value.

Spritz

Sparkling wines showing the strongest growth, however, were not French but imported. The Italian Prosecco range rocketed by 52% in volume and 55% in value. This seems to be linked to the confirmed success of Spritz and mirrors a rise in Aperol sales (+50% by volume and value). Cava went through the roof, with increases of 263% in volume and 159% in value. The less trendy Crémants declined by 5% in volume and 3% in value.

 

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