Strategic agreement for Tutiac and Uni-Médoc

Thursday September 13 2018 by Vitisphere

The men in charge of the partnership are, from left to right, Éric Hénaux, Pédro Rojo, Stéphane Héraud and Xavier Deval.The men in charge of the partnership are, from left to right, Éric Hénaux, Pédro Rojo, Stéphane Héraud and Xavier Deval. - Photo credit : DR

In a record three months, the Tutiac and Uni-Médoc co-operative winery groups agreed to tie the knot. Stopping short of a merger, they have gone beyond a purely marketing structure: since September 1st the Côtes de Bordeaux and Médoc co-operatives have shared the same management and marketing channels.

Our two wineries continue to function independently in terms of production, from grape supplies to bottling. But we are pooling our managerial and marketing strategies, both for bulk and bottles”, summed up Stéphane Héraud, chairman of Tutiac, which has 425 member growers with five winemaking locations and 4,000 ha of vines in Côtes de Bourg and Blaye. “We are currently witnessing concentration at distribution and production level. To plan ahead, you need to have greater sales clout. But this was not just about sales. It meant structuring our response in terms of decision making”, added Pédro Rojo, chairman of Uni-Médoc which has 160 member growers, three winemaking locations and 1,000 ha of vines in the Médoc.

Single governance

The convergence request was put forward last May and came from the left bank. The Médoc group wanted to reinforce its marketing division while planning for the retirement of its managing director, Xavier Deval. Rather than recruit a new senior manager, Uni-Médoc decided to team up with Tutiac to create a single steering team, with a common policy on either side of the estuary.

 

LEAVE A COMMENT

Copy the code :
Processing
© Vitisphere 2020 - Tout droit réservé