Champagne sales plateaud in the first half of the year

Thursday September 06 2018 by Vitisphere

Champagne shipments plateaud in the first half of 2018.Champagne shipments plateaud in the first half of 2018. - Photo credit : DR

Over the first half of the year to the end of June 2018, Champagne sales plateaud, showing a marginal decline of 0.9% with shipments of 112.9 million bottles. Moving annual totals (again to June) revealed a 1.1% drop in sales. Every cloud has a silver lining though and sales in June rose by 2.1%, perhaps heralding a return to more dynamic sales for the second half of 2018 and a possible World Cup effect.

France still lags behind

Unsurprisingly, the French market continues to erode slowly. The first half was marked by a 3.3% drop in sales to 52.9 million bottles. The Champagne wine growers are the ones suffering the full brunt of the sluggish French market, posting a 4.6% drop in sales. The drop is far from negligible for wine growers: France is their primary and almost sole outlet, accounting for 87% of sales in moving annual totals to June.

Co-operatives benefit from exports

Exports to Third Countries are on a roll with a 3.3% increase in sales over the first half. The Champagne Houses are securing most of this growth with sales up by 3.8% (30.8 million bottles). Exports to the European market remained stable with a 0.9% decline. One noteworthy fact was the dynamic sales momentum of the co-operatives. Within the European Union, they witnessed a 7.7% growth in sales to 2.7 million bottles whereas the Champagne Houses and wine growers under-performed. Co-operatives also held their own in Third Countries with an increase of 0.5% to 1.4 million bottles.



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