Bienvenue en Beaujonomie and Vinexpo Explorer touted as catalysts for change

Thursday July 19 2018 by Vitisphere

The AGM on 12 July was a studious event, marked by the prospect of a bountiful crop. 'This year is so strange because it seems so simple... There are no diseases and fruit set looks good. All the lights are green', said a delighted Dominique Piron.The AGM on 12 July was a studious event, marked by the prospect of a bountiful crop. 'This year is so strange because it seems so simple... There are no diseases and fruit set looks good. All the lights are green', said a delighted Dominique Piron. - Photo credit : DR

"Beaujolais has lacked projects for years. Something is now happening, our recovery program is well and truly underway," said a confident Dominique Piron, chairman of the Beaujolais wine marketing board Inter Beaujolais. There is no denying the fact that at the board’s AGM on 12 July in Lancié, Piron presented no fewer than six projects, all of them part of the implementation of the ‘Beaujonomy’ concept. Unveiled at the beginning of the year, the region’s new identity is designed to reposition Beaujolais wines, offering a combination of terroir-driven quality and a relaxed gastropub-style image.

The avowed objective of Bienvenue en Beaujonomie, which will be held across the region on Saturday 8 and Sunday 9 June 2019, is to consolidate this new image. Replacing the vintage festival, which had been touring the villages for 20 years but was cancelled in 2018, the new event seeks to gather tourists around large tables with meals prepared by guest chefs at each estate. "We're aiming to enlist around fifty estates, chateaux and négociants for the first event, which will honour both sharing and magnum formats," explained Dominique Piron, who intends to make this a "benchmark event" over the long term, held every second weekend in June.

€400 000 for Vinexpo Explorer

To assert its new export drive, the Beaujolais wine region will host the third touring Vinexpo Explorer exhibition next year (after Austria in 2017 and California next September). A hundred buyers and journalists from priority markets including Canada, China, the United States, Japan and the United Kingdom are expected to attend for two days of visits, tastings and presentations.

Although the actual date has not yet been set, the event should take place at the beginning of October.

 

LEAVE A COMMENT

Processing

COMMENTS

No comments yet.

© Vitisphere 2019 - Tout droit réservé