"We are aiming for €150 /hl starting next year for AOC Languedoc”

Friday July 06 2018 by Vitisphere

Jean-Benoît Cavalier, chairman of AOC Languedoc: “Today, the Mediterranean rim, which extends from the borders of Gard to the middle of Spain, is home to 85% of European biodiversity. This is a tremendous asset for our region”Jean-Benoît Cavalier, chairman of AOC Languedoc: “Today, the Mediterranean rim, which extends from the borders of Gard to the middle of Spain, is home to 85% of European biodiversity. This is a tremendous asset for our region” - Photo credit : AOC Languedoc

The chairman of the Languedoc appellation, Jean-Benoît Cavalier, has come down in favour of a new price increase for the first tier of the region’s appellation hierarchy.

The price of AOC Languedoc sold in bulk has risen sharply in recent years: in 3 years, it has increased from €105 to €140/hl. “But if we want wine growing to be truly sustainable and maintain a decent income for producers, it is still not enough. In the production context of our Languedoc appellations, we need to reach an average price of €150 /hl next year to guarantee the viability of our farms”, explains Jean-Benoît Cavalier, chairman of the Languedoc appellation.

As the Languedoc wine marketing board CIVL prepares to elect a new chair (Ed: it is the turn of the trade to take the chair), the organisation said it wants to work in greater synergy with partner negociants to push the Languedoc AOC market forward. To date, rosé transaction volumes have increased by 39% compared with the previous marketing year.  “We will meet with marketers to review market trends and prepare the next campaign”, explains Jean-Benoît Cavalier. “We will inform producers so that each of them has an overall vision of the market and can direct production in the most effective way for the 2018 vintage”.

The current chair also wishes to initiate a process of reflection on biodiversity. “This is a major theme of our reflection. Today, the Mediterranean rim, which extends from the borders of Gard to the middle of Spain, is home to 85% of European biodiversity. This is a tremendous asset for our region, but it is also a huge responsibility”.

 

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