GS1 offers a standard digital label for wines

Wednesday July 04 2018 by Vitisphere

To mark the launch, GS1 organised a major conference in Paris on June 19 which it said was attended by 150 participants.To mark the launch, GS1 organised a major conference in Paris on June 19 which it said was attended by 150 participants. - Photo credit : GS1

Renamed ‘digital cellar’ for the occasion, the CodeOnline.fr website is now open to wines and spirits. Based on the principle of enhanced label by digital app, the platform connects a bottle’s barcode to a web page directly displaying the characteristics of the wine via smartphone. It thereby formalises useful product information for consumers and marketers.

Launched by Global Service 1 (GS1), a non-profit organisation providing barcodes (or EAN numbers for Europe) worldwide, this ‘digital data sheet’ promises to "control the quality of product information, improve supply chain performance and secure flows". Obtaining a barcode linked to an information sheet “guarantees the authenticity and uniqueness of products” and “makes product information available to business partners without re-entering it”, specifies the GS1 press release.

Co-design

Advocating a collaborative approach to barcode identification standards, GS1 has drawn on a year of consultations with organisations representing the industry to devise its new service. Organisations involved include the General Association for Wine Production (AGPV), the French Spirits Federation (FFS) and the Wine Company Organisation (UMVIN).

With 40,000 user companies in France, GS1 has 9,000 in the wine and spirits sector (22% of its members), most of which are wine estates (8,000 members). The digital solution has been tested by the groups Grands Chais de France (GCF), Moët Hennessy Diageo and Ricard, as well as Cuillier Champagnes and Maison Penet alongside distributors C10, Dartess, Lavinia and Twil.

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