Will the future wines of Chambord be able to display their name?

Tuesday July 03 2018 by Vitisphere

The vines at Château de Chambord were planted in 2015. They will produce their first official vintage in 2020.The vines at Château de Chambord were planted in 2015. They will produce their first official vintage in 2020. - Photo credit : Ingrid Proust

The national Chambord estate in the Loire owns 14 hectares of vines, planted in 2015. Its Pinot Noir, Romorantin and Gamay vines will produce their first official vintage in 2020, which the estate intends to market under the brands ‘Domaine de Chambord’, ‘Clos de Chambord’ and ‘Château de Chambord’. However, an American multinational company has thrown a spanner in the works: Brown Forman owns not only Jack Daniel's whisky, but also ‘Chambord royal liqueur from France’, produced near Chambord, at Cour-Cheverny.

Disagreement

We registered our trademarks in the ‘wines and other alcoholic beverages’ category and Brown-Forman said it was completely opposed to them. So we took the group to the Paris Regional Court," said Cécilie de Saint-Venant, director of communications and of the Chambord national estate brand.

We would find it acceptable for the national estate to use its trademarks for its wines, subject to certain limitations. However, it also intends to use the Chambord brand for alcoholic beverages other than wines. That is of great concern to us because we think that this would violate the rights of our brand”, explained Sandrine Chauveau, director of ‘Chambord royal liqueur from France’.

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