Vinexpo Hong Kong confirms its position as Asia's leading trade fair

Wednesday June 06 2018 by Vitisphere

“The most difficult thing about Chinese buyers we've never heard of is ascertaining whether they're big fish or small tourists,' said one French industry member.“The most difficult thing about Chinese buyers we've never heard of is ascertaining whether they're big fish or small tourists,' said one French industry member. - Photo credit : Alexandre Abellan (Vitisphere)

The vitality of a show can be gauged by one sign and that is the width of its aisles, as much as the crowds that throng there. Over the three days of the event (29-31 May), Vinexpo Hong Kong’s narrow aisles were often densely packed, revealing the show’s appeal for both exhibitors (with a record of 1,465 stands) and visitors; initial estimates point to 17,500 entries, i.e. 2% more than the previous record in 2016.

With the time now come to take stock, feedback from exhibitors is mostly positive, complimentary even. “I'm a big fan of this show. It is the only trade event in the Chinese arena that really offers quality in terms of structure and suppliers”, said an enthusiastic Christophe Juarez, managing director of the Centre Vinicole Champagne Nicolas Feuillatte. Vinexpo Hong Kong is also one of the few fairs in the region to charge an admission fee - 400 Hong Kong dollars on pre-registration and 600 Hong Kong dollars at the door, i.e. 44 and 66 euros – which sifts the bone fide trade members from the tourists.

Asian tour

A quality exhibition is when over a three-day period you can manage the appointments it would take three months to get through in the marketplace”, adds Christophe Juarez, who is decidedly a Vinexpo fan. Hong Kong is at a regional crossroads – facilitated by lack of visas for short stays – which attracts firms from all over Asia. These can be both Chinese, driven by stronger growth than in the past, or trade members from all the neighbouring countries, spurred on by the emergence of a middle class in Asia.

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