How can AOCs take innovation on board?

Tuesday May 08 2018 by Vitisphere

The chairman of Cnaoc, Bernard Farges, wants to contemplate the future of AOCs, which implies adapting AOC practices to climate change and society’s expectations regarding the environment.The chairman of Cnaoc, Bernard Farges, wants to contemplate the future of AOCs, which implies adapting AOC practices to climate change and society’s expectations regarding the environment. - Photo credit : Marion Sepeau Ivaldi

"We need to explore possible developments for AOCs to ensure that they are at the forefront of innovation and not observers of innovation," said Bernard Farges, chairman of the national board for appellations of origin (CNAOC). This was the underlying thread of discussions on April 26, in Calvi, Corsica, between France’s various appellation representatives gathered for their annual conference. The reason why the issue has come to the fore this year is because Bernard Farges believes that the future for appellations will undoubtedly be different to conditions today.

 

Preparing for the future

The future of appellations will depend on their ability to adapt to major challenges. But the issue is not so simple: evolving production specifications for appellation wines, as everyone knows, is the antithesis of the proactive start-up. Bernard Farges wants to believe, however, that AOCs will have the necessary resources to evolve, because if conservatism were to prevail, the system is in danger of failing. “We will see winegrowers leaving the AOC system in order to have fewer production constraints”, even if “AOCs meet the expectations of the wine sector and the wine market”.

 

Specifications are not unchangeable

Should specifications be approached with more flexibility? “They are there to provide a framework for practices and validate choices by groups of winegrowers. But they are not designed to be unchangeable. Our predecessors did not conceive of them that way”, believes Bernard Farges. Changes must have a single-minded goal, however, according to the chairman of the CNAOC: to protect the specificity and the style of an appellation wine within its native region.

 

LEAVE A COMMENT

Processing

COMMENTS

No comments yet.

© Vitisphere 2019 - Tout droit réservé