Rémy Martin encourages winegrowers to head towards HVE certification

Friday April 13 2018 by Vitisphere

The initiative was launched in 2007 on Rémy Martin estates, through sensible farming certification, paving the way for HVE certification in 2012.The initiative was launched in 2007 on Rémy Martin estates, through sensible farming certification, paving the way for HVE certification in 2012. - Photo credit : Alexandre Abellan (Vitisphere)

In 2020, all Rémy Martin Cognac suppliers under contract will be committed to a High Environmental Value (HVE) level 1 approach. By 2022, half of these winegrowers will be certified HVE 3, claimed the Rémy Cointreau group subsidiary during a press trip on March 30 to its Grande and Petite Champagne vineyards (the firm only sources supplies from these growths).

 

I am confident that these targets can be exceeded fairly quickly. After an initial assessment, winegrowers often find that the level 3 process is easy to reach”, believes winegrower Christophe Forget, chairman of the Alliance Fine Champagne (AFC) co-operative, whose 802 members are under contract with Rémy Martin. On April 4, the wine merchant presented its first “Centaurs de l'environnement”, rewarding the first wine growers certified HVE (level 3). To date, 84 of its suppliers have secured the certification from the Ministry of Agriculture, and 349 have committed to the level 1 approach (respectively 10.5 and 43.5% of winegrowers under contract).

 

Although it usually keeps a low profile, Rémy Martin intends to communicate more about its environmental credentials. “We will be required to become increasingly involved in the production side”, admitted Bernard Loiseau, Rémy Martin's cellar master. “In the marketplace we need to show the specificities of Cognac compared to other spirits. It is not only distillation and ageing that set us apart. Everything that is done in the vineyard naturally forms the aromas and acidity of the grapes that structure our wines, then brandies. Encouraging progress in vineyard management is a way of leveraging higher quality in our products”, he concluded.

 

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