Les Collines du Bourdic launch their high-end label

Friday April 06 2018 by Vitisphere

Secret de Cave was revealed to the media on 29 March in Nîmes. Its green and gold label uses the same colours as the Collines du Bourdic winery.Secret de Cave was revealed to the media on 29 March in Nîmes. Its green and gold label uses the same colours as the Collines du Bourdic winery. - Photo credit : Marion Sepeau Ivaldi

Created in 1928, the Collines du Bourdic co-operative winery celebrates its 90th vintage this year. To highlight the event and to continue the drive for quality that has characterised the winery for years and has been crowned by countless accolades, the co-operative has been lavishing care and attention on a high-end label. With a price point of 17 euros (ex cellar), ‘Secret de Cave’ has a 6,000-bottle production run. “It will change each vintage because we want this label to be the most harmonious blend of what each vintage has to offer" explained Gérard Bancillon, the winery’s chairman. For the 2015 Pays d'Oc, Marselan and Cabernet-Sauvignon were chosen. The choice of Cabernet Sauvignon is a nod to the history of the winery: the first vintage released in bottles at the beginning of the 1980s showcased this particular grape variety. The winemaking process includes long soaking aimed at maximising extraction. The wine was aged in oak barrels for 18 months and was bottled six months ago.

 

A traditional look

Secret de Cave's livery mirrors the co-operative’s colours - gold and green. The label highlights the date of the winery’s creation, stressing its long-standing roots and anchoring the new wine in tradition. The image of heritage from the past is also underscored by the Bordeaux-style wine bottle replicating an 18th-century model.

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