The pregnant woman logo on bottles will be enlarged in 2019

Thursday April 05 2018 by Vitisphere

Representing a pregnant woman with a glass in her hand, the red strikethrough logo has been mandatory on bottles of alcoholic beverages sold in France since 2007.Representing a pregnant woman with a glass in her hand, the red strikethrough logo has been mandatory on bottles of alcoholic beverages sold in France since 2007. - Photo credit : Alexandre Abellan

To “improve exposure of the health statement "zero alcohol during pregnancy" on containers of alcoholic drinks", the size of the pictogram "prohibited for pregnant women" will be increased "significantly", said the French government. But the enlargement will occur "in consultation with all stakeholders before implementation in 2019," said the Inter-ministerial Committee for Health, which met on 26 March. The prospect of discussions between industry representatives and the Ministry of Health seems to be breaking with the usual blockages and cleavages.

Not wishing to comment, the industry representatives contacted stressed the importance of this unprecedented consultation phase, which reveals a paradigm shift in strategy. Only a year ago, plans to double the size of the pregnant woman logo to one centimetre caused an outcry within the industry. During the presidential election period, viticulture representatives criticised the unilateral initiative by the Ministry of Health. They called for it to be annulled due to an escalation in standards, the lack of proven effectiveness of the measure and the desire to keep the label as a vector of consumer information, and not of medical warnings.

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