Labels are not fashionable for rosés

Tuesday March 27 2018 by Vitisphere

The aim of the competition is “to enhance the aesthetics of bottles presented at the show by giving priority to the design of the bottle and the label'. Ultimately, there were no labels among the finalists.The aim of the competition is “to enhance the aesthetics of bottles presented at the show by giving priority to the design of the bottle and the label'. Ultimately, there were no labels among the finalists. - Photo credit : Pink Rosé Festival

Judging from the winners of the first Design Awards during the second Pink Rosé Festival on February 7-9 in Cannes, labels on bottles of rosés seem to be a thing of the past. The 123 exhibitors and visitors who voted for the award came down in favour of the 2017 Roseline Prestige livery by Château Sainte Roseline, the 2017 Apogée by Domaine de la Sanglière and the 2017 Insolence d’Estandon by Estandon Vignerons.

All three of them come from the Côtes de Provence appellation area and share the same choice of presentation: none of them have a paper label but a name written directly, using printing or engraving, on the bottle, which has a natural monochrome finish.

Finding favour with consumers

Among the 81 competing bottles, eight stood out and six of them do not have paper labels”, reported the organisers in a press release, adding that “this design trend is obviously finding favour with end consumers”.

 

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