Significant growth for Veuve Ambal

Friday March 23 2018 by Vitisphere

Sylvain Depiesse, estate director, Aurélien Piffaut, general manager, Mathieu Goublot, winemaker, François Piffaut, wine tourism director, Nadine Gublin, consulting winemaker and Julien Lepont, marketing director.Sylvain Depiesse, estate director, Aurélien Piffaut, general manager, Mathieu Goublot, winemaker, François Piffaut, wine tourism director, Nadine Gublin, consulting winemaker and Julien Lepont, marketing director. - Photo credit : Bertrand Collard

For its 120th anniversary, Veuve Ambal is performing well. Last year, the company posted turnover of 66 million euros and sold 22 million bottles, up 12% on both counts. Most of its growth came from exports, with sales in France up only 2%. In export markets its tank-fermented sparkling wines labelled Charles Roux showed well.

 

One-third market share in supermarkets

 

The United States is our largest market”, explains marketing director Julien Lepont. “We also have a firm foothold in Belgium, England, the Netherlands and Norway. In total, we have a presence in 45 countries”.

In France, Veuve Ambal is the leading supplier of Crémants de Bourgogne. “We hold a third of the market share in supermarkets, with 1.8 million bottles sold last year under the Veuve Ambal brand”, adds Lepont.

Also last year, Veuve Ambal produced 7 million bottles of Crémant de Bourgogne out of a total 18 million bottles under the appellation.

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