Bien Boire en Beaujolais breaks through the 200-exhibitor barrier

Thursday March 08 2018 by Vitisphere

“Beaujolais, Beaujolais-villages, growths, organic, natural wines, men, women, young, old, some with moustaches... there will be something for everyone!' quip the event’s organisers.“Beaujolais, Beaujolais-villages, growths, organic, natural wines, men, women, young, old, some with moustaches... there will be something for everyone!' quip the event’s organisers. - Photo credit : BBB

Dubbed B.B.B. by those in the know, “Bien Boire en Beaujolais is a must-attend event – as everyone surely knows. The performance of a structure depends on a common vision driven by collective intelligence”, claimed winemaker Robert Perroud in a press release on behalf of Gamays Chics. With 220 exhibitors (compared to 190 last year), Bien Boire en Beaujolais has confirmed its appeal. From 15 to 16 April, five associations (Beaujoloise, Biojolaise, Beaujol' Art, Beaujol' All' Wines and Gamays Chics) will present the diversity of their wines and approaches to winemaking at Châteaux Pizay, Corcelles and Ravatys to trade buyers.

Beaujolais is a varied wine region. Using a single grape variety, we try to prove with each vintage that the personality of the winemaker, both male and female, guarantees diversity. It is also true that our unspoilt and historically rich terroirs are encapsulated in our wines... sometimes they are more articulate than we are!" said winemaker Isabelle Perraud from Biojolaise.

A 12-year history

Based on a collaborative approach, B. B. B. stems from events hosted by the Beaujoloise association in 2006. “Since 2012, other sections have joined one by one, culminating in the distinguished quintet that now forms Bien Boire en Beaujolais” recalls winemaker Mathieu Lapierre for the Beaujoloise, who emphasises that “the aim of attendee winegrowers was also to have a national tasting. Over the last 12 years, Beaujoloise is proud never to have broken with the tradition of inviting winegrowers from other countries and regions: Jura, Loire, Champagne, Languedoc, Italy, etc”.

 

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