The other Cannes festival gathers 49 exhibitors and 40 buyers

The Pink Rosé Festival took place in Cannes from February 7th to 9th. Compared with the maiden event in 2017, this year’s festival was held on a smaller scale, welcoming 49 exhibitors and 40 buyers. This marks a 20% drop in exhibitors compared to last year, which according to the organisers is partly due to the small 2017 crop. Nevertheless, the organisers are pleased to have achieved a total of “600 targeted meetings between producers and international buyers”.

The festival is more than a traditional trade fair – it aims to provide tailored BtoB meetings by exhibitors filling out a form detailing their target markets; their expectations are then aligned with those of buyers (commercial agents, wine merchants, wholesalers, importers, restaurateurs...).

Design awards

A noteworthy feature of the second festival was the launch of a competition: the Design Awards. “Their aim is to enhance the aesthetic appeal of bottles by rewarding the bottle and label design”, stated a press release. Visitors and exhibitors were able to vote for their favourite bottle at the exhibition with the results due out in March.