"We have the volumes to continue growing"

Monday February 26 2018 by Vitisphere

Xavier de Volontat, Chairman of the CIVL: “We are one of the few regions in France, and even Europe, that will be able to continue to supply its markets. On the eve of Vinisud, our aim is to reassure buyers: we have the volumes to continue growing”.Xavier de Volontat, Chairman of the CIVL: “We are one of the few regions in France, and even Europe, that will be able to continue to supply its markets. On the eve of Vinisud, our aim is to reassure buyers: we have the volumes to continue growing”. - Photo credit : Michèle Trévoux

Xavier de Volontat, chairman of the Languedoc wine marketing board CIVL, had a smile on his face on Tuesday 13 February during a press conference where he presented some fairly positive prospects for Languedoc appellations. With harvest returns showing total production of 1.250 million hl in 2017, Languedoc’s AOC vineyards came off relatively well compared to other French wine regions. “That's good news”, he said. “We are one of the few regions in France, or even Europe, that will be able to continue to supply its markets. On the eve of Vinisud, our aim is to reassure buyers: we have the volumes needed to continue growing”. For PGI Sud de France wines, the situation is less favourable due to harvest volumes of just 1.1 million hl, down 22% compared to the previous year. But once again, the chairman aimed to offer reassurance: “Inventories held at the beginning of the marketing campaign will allow us to compensate for the small crop," he said.

The continued move upmarket

Figures for the previous marketing year confirm that the price repositioning of Languedoc AOCs is continuing. Prices of bulk wines are on the increase: Corbières is trading at €130/hl (versus €123 for the 2016 vintage), Minervois at €141 (€139 for the 2016), Saint Chinian at €143 (€137 for the 2016) and Languedoc at €138 (€127 for the 2016). “We have not yet reached the price threshold that allows our winegrowers to earn a living and young people to be motivated to set up a business. But the objective of achieving at least €150/hl is within our reach in one to two years’ time”, said Jérôme Villaret, the marketing board’s managing director.

 

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