British millionaire William Chase buys Domaine de la Brillane

Friday February 23 2018 by Vitisphere

Created in 2000 by English financier Rupert Birch, Domaine de la Brillane was bought in 2010 by Corinne and Emmanuel GensollenCreated in 2000 by English financier Rupert Birch, Domaine de la Brillane was bought in 2010 by Corinne and Emmanuel Gensollen - Photo credit : Domaine de la Brillane

Last December, English entrepreneur William Chase bought Domaine de la Brillane with its 12 hectares of organic vineyards in Aix-en-Provence (PDO Coteaux d' Aix en Provence and PGI Bouches-du-Rhône) from Corinne and Emmanuel Gensollen. Having successfully created the Tyrrells brand of crisps to enhance the value of his farm's production, William Chase has since launched into vodka and gin (again in Herefordshire). After selling the majority of his shares in Tyrrells to an investment fund in 2008, the entrepreneur developed the William Chase Distillery business, where he already offers a range of Provencal wines (from Château Constantin in the Luberon).

Having advised William Chase for his acquisition, Adam Dakin, founder of the Wine Objectives real estate firm, believes the investment is part of a longer term trend. “I am thinking in particular of film director George Lucas, who bought Château Margüi in Var, Russian investor Oleg Chirkunov with Château Capion, and Pierre Gattaz, who bought Château de Sannes in the Luberon”, said the expert in a press release.

Mixing business with pleasure

The investors are wealthy men who seek to invest their money whilst indulging themselves”, summed up Adam Dakin, who believes it is all about “transforming the proceeds from the sale of a company into a passionate investment. Wine regions such as Provence, for example, tick all the boxes, offering sunshine and the potential for wine tourism and wine growing”.

 

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