Jon Bon Jovi and Gérard Bertrand compose a premium rosé wine

Tuesday February 20 2018 by Vitisphere

Pointing to his jazz festival at Château l' Hospitalet, Gérard Bertrand claims that “the connection between wine and music is organic. They elevate each other”.Pointing to his jazz festival at Château l' Hospitalet, Gérard Bertrand claims that “the connection between wine and music is organic. They elevate each other”. - Photo credit : David Fritz-Goeppinger

‘Diving Into Hampton Water’ is the name of the latest rosé label released by Languedoc negociant Gérard Bertrand in conjunction with Jon Bon Jovi, frontman of the American rock band of the same name. The premium rosé was inspired by the singer and his son Jesse Bongiovi and is emblematic of the bon vivant lifestyle on the Hamptons beaches, a popular holiday resort in New York.

The rosé is designed to pleasantly refresh “that dinner or party or beach or anything” as the label’s tongue-in-cheek statement goes, adding: “all you need to know about this wine is that it's French, that it's better served cold and that you should buy a second bottle of it because it doesn’t last long".

Retail price tag of €15

After meeting Gerard Bertrand through mutual friends, Jon Bon Jovi and Jesse Bongiovi claim to have fallen under the charm of Languedoc rosés, and found the raw material to make their concept a reality. “Creating this wine with Gerard Bertrand was just as creative as collaborating with another songwriter. He uses his talents and wine knowledge just like a gifted musician," said Jon Bon Jovi in a statement.

Labelled under the Languedoc appellation, the blend of Cinsault, Grenache and Mourvèdre will soon sell for a retail price of €15 in French wine merchants and be released in February in the United States.

 

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