What changes will occur in the European wine industry from now until 2030?

Wednesday January 10 2018 by Vitisphere

- Photo credit : CC0 Creative Commons

In its annual report on prospects for European farming, the European Commission outlines the changes it expects to see for the wine industry by 2030.

The drop in wine consumption will slow. Over the past ten years, European wine consumption has fallen by approximately 3 litres per capita. By 2030, average consumption should stand at 25 litres per capita, compared with almost 26 litres in 2016. The slowdown in the decrease is due to a resurgence in consumption in countries such as Italy, Spain and the United Kingdom prompted by sparkling and lower alcohol wines.

 

Continued export growth.  The report predicts that exports of European wines will continue to grow by 1.7% annually.  Exports in the aggregate should reach 27 million hectolitres by 2030. Firm growth is underpinned by strong demand for bottled still wines labelled with a geographical indication. Sparkling wines are also driving export development within the European market. These two market segments should account for 71% and 13% of export volumes respectively.

 

Production should decline. The European Commission is expecting a drop in volumes produced in Europe of approximately 0.2% a year. The fall is lower than the average decrease of 0.5% a year recorded between 2005 and 2015. The Commission also predicts concentration within the industry which may lead to maximum yields for wines with a geographical indication being reached more frequently. Forecast models point to an average yield of 57.6 hl/ha in 2030, with a gradual increase of 0.5% a year. 

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