2017 trade shows

And the winner is…

Tuesday August 08 2017 by Vitisphere

Bordeaux show Vinexpo just pips its Dusseldorf alter ego to the post in the Vitisphere survey on favourite wine shows. Both visitors and exhibitors point out how challenging it is to navigate through the profusion of wine shows.

Vinexpo’s victory is more on points than a knock-out: the Bordeaux event was voted favourite show for 2017 by participants in the Vitisphere survey conducted from July 13 to 27. Despite falling numbers this year, down to 40,050 visitors and 2,300 exhibitors, Vinexpo successfully strengthened its ties with the national wine industry. Many firms praised the changes made to the show and recognised the advantages of having an event of this calibre on their doorstep. Although there is still room for improvement, the major challenge for the Bordeaux show is to confirm a change of dates for 2019 – its summer positioning does not fit in with the buying season.

 

In the survey, Vinexpo Bordeaux squeezed past rival show Prowein, the German behemoth that continues to gain traction with 58,500 visitors and 6,400 exhibitors in March 2017. Although its business formula is the Dusseldorf event’s main strength, its ultra-compact format is starting to tire some buyers who feel they don’t have time to take a breather at the marathon show and are asking for a fourth day to be added.

Challengers

The ‘man-to-man’ style confrontation at the start of the year between Vinisud – whose dates were brought forward to the end of January in Montpellier – and Millésime Bio, that moved to Marseilles on the same dates, benefited the Mediterranean wine show with its 20,775 visitors and 920 exhibitors. Vinisud secured slightly more votes than the international organic wine show, with its 4,850 visitors and 902 exhibitors. In last winter’s other duel, the Loire Wine Show (8,500 visitors and 230 exhibitors) at the beginning of February just pipped rival show Vinovision (3,300 visitors with 400 exhibitors) to the post in the same month.

The two northern shows are on a par with the Découverte en Vallée du Rhône event in mid-April (2,200 visitors), followed by Bien Boire en Beaujolais (1,500 visitors) at the start of April. Respondents showed little enthusiasm for foreign shows the London Wine Fair and Vinitaly.

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