Vinexpo 2017 vindicates strategic decisions

Wednesday June 28 2017 by Vitisphere

Bordeaux show Vinexpo, which continues to reinvent itself, closed this year on a satisfactory note. Certainly, the dedicated organic wine corner will have made an impression on attendees. The collective pavilion, named World Organic Wine, was so successful that some exhibitors extended their stay to four days after initially booking just two. Vinexpo 2017 also witnessed 2,000 turnkey-style business meetings organised by the show, and 126 new exhibitors including the Chinese wine region Ningxia, Uruguay, southern Australia and New York. This year’s event was also marked by closer ties with China, the top foreign country to attend a show that has struck an agreement with Tmall. The agreement will benefit French wines, the leading import category in the Chinese market.

But despite these successes, there are still some flies in the ointment. Although optimists can see an end to Vinexpo bashing, there is still room for improvement, as Vinexpo MD Guillaume Deglise admitted himself. Europe, primarily Germany, Belgium and Great Britain, apparently needs more convincing after key buyers from these markets did not attend. Vinexpo’s main calling cards are the quality of its hospitality, the relevance of its tastings and its top-flight conferences, none of which can be found elsewhere. And if, as Vinexpo has announced, the dates are changed, this might just make all the difference. 

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