Loire Valley

Ackerman makes a move on Sancerre

Monday June 19 2017 by Vitisphere

Ackerman is waiting with bated breath until June 30 at midnight to find out whether the authorities – namely a government commissioner – will rubber-stamp its take-over bid on Château de Sancerre, a beautiful 55-hectare property with a turnover of 3.5 million euros a year. Its owner, Société des Produits Marnier-Lapostelle, creator of the famous Grand Marnier, was bought in 2016 by the Campari group which is divesting its wine assets one by one. The deal is reported to total 20 million euros.

Ackerman already markets between 500 and 1,000 hectolitres of Sancerre appellation wines a year and is ramping up its presence in this prestigious wine region that is extremely popular in export markets. “The take-over is part of our premiumisation strategy”, added Bernard Jacob. It is also part of the company’s drive to make its mark in the still wine market after establishing its reputation on sparkling wines.

Over the past few years, the Loire company has bought some impressive properties. In 2016, it purchased a 33-hectare vineyard in Vauchrétien in Anjou, near Château la Varière (120 ha) that it bought a few months earlier. It also acquired Domaine de la Perruche (40 ha) in the Saumur region, adding to the 100 or so hectares of vineyards it has been farming in the area for the past five years. Similarly, over a number of years it has been buying up Loire shipping companies - Donatien-Bahuaud (Muscadet), Monmousseau (Touraine), Jean-Paul Couamais (Vouvray), Les Celliers du Prieuré (Anjou) and Drouet-Frères (Muscadet). Ackerman’s turnover totalled 80 million euros in 2016. 


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