Japanese sommelier Akiko Tomoda chairs the Féminalise wine competition

Saturday April 15 2017 by Vitisphere

The Féminalise wine competition has two reasons to be cheerful. Firstly, it has become extremely popular with French and international producers since its inception ten years ago. The numbers underscore its popularity: 4,500 wines were judged on April 6 at the Beaune conference centre, a 20% increase. Also, 850 female judges representing 23 nationalities were put to work assessing entries under the watchful eye of Japanese sommelier Akiko Tomoda. This was the first time the competition had been chaired by a foreign chairwoman.

The second reason for satisfaction is the competition’s growing international scope, particularly in Asia. “In this part of the world, women choose the wine 80% of the time. In France, it varies between 60 and 70% according to research”, pointed out the competition’s marketing manager Stéphanie Brisson. This has become a major selling point for the event: “The Spanish entered a lot of wines because they know how important a part women play in buying wine”, stressed Brisson.


 

Source: Vitisphere. Photo: Féminalise

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