Pack & Spirit show hopes to attract over 8,000 visitors

Sunday March 26 2017 by Vitisphere

The second Pack & Spirit show for luxury wine packaging and marketing takes place in Reims on March 29 et 30, 2017. Organised by Advanced Business Events and Reims-based marketing and PR agency Epsilon, the show will welcome 65 exhibitors from 13 countries. This year, the organisers aim to ramp up visitor numbers compared with the first show (8,000 visitors) and above all, to attract wine growers.

The show is an opportunity to meet packaging specialists for the wine and spirits industry, to find inspiration and solutions that meet one’s expectations”, says Muriel Naivin, managing director of Epsilon. “It is not reserved for the major companies but is geared to wine growers who are increasingly aware of the fact that packaging plays a pivotal part in product differentiation”. In the medium term, the show also aims to draw visitors from other wine regions in France and abroad.

Thirteen expert workshops will enhance the two-day event. “The workshops last 30 minutes and will be hosted by experts from companies taking part in the show”, points out Hayet Zinedine, project manager at ABE. “They will respond to issues or changes within the industry such as connected technology, regulations, hot-stamping and holograms”. A forum for innovation will also showcase the creativity of ten exhibitors. The panel will officially present its awards on Wednesday 29 March.


[ Source: Vitisphere. Photo: Pack & Spirit ]



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