In 2016, 10 million wine tourists visited the French wine regions generating revenue of 5.2 billion euros, according to estimates by Atout France*. Comparing estimates for 2016 with those for 2009, Atout France points to significant gains: the number of French wine tourists, which account for 58% of the total, surged by 29% whilst foreign wine tourist numbers rose by a staggering 40%. Half of foreign holidaymakers are either Belgian or British.
By destination, Bordeaux attracted the most visitors with 18% of wine tourists touring the area, followed by Champagne (17%), Alsace (17%), Burgundy (16%), the Loire Valley (13%), Provence (12%), the Rhone Valley (12%), Beaujolais (8%), Savoy (3%), South-West France (5%), Roussillon (5%), Cognac (4%), Armagnac (4%), Bergerac (4%), Jura (2%) and Corsica (2%). The sum of all these percentages is higher than 100% because wine tourists can visit more than one region.
*The data was collected from surveys conducted at wine tourism sites and interviews with their executives, as well as research with potential wine tourists in five markets – France, Great Britain, Belgium, Germany and the Netherlands.
[ Source: Vitisphere. Photo: Atout France ]
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