2 million wine tourists spend 80 million euros in the Loire Valley

Friday February 10 2017 by Vitisphere

As part of Sival 2017, marketing board InterLoire held a seminar on January 17 on tourism facilities in Loire Valley wineries, allowing it to review wine tourism numbers for 2014 and 2015. Footfall was up by 11% between 2014 and 2015, increasing from 1.8 to almost 2 million visitors in the 350 certified estates, some of which can welcome over 20,000 visitors a year. The numbers generated turnover estimated at 80 million euros, also on the rise, by 12%.

The observatory also revealed that visitors are still mainly French – 9 out of 10 come from within the country, 64% of them on their way to somewhere else, and 27% classed as ‘loyal’ customers. In 2015, average expenditure stood at 80 euros per purchase, ranging from €75 for clients passing through to €120 for loyal customers. In terms of seasonality, two-thirds of visits occur between April and November, peaking in May and August with over 80,000 visitors. The quietest months are January and February.


[ Source: Vitisphere. Photo: InterLoire ]


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