Dan Nicolaescu wins the prize for best ‘Three Musketeers’ cocktail

Tuesday January 17 2017 by Vitisphere

To prove how versatile its products can be in cocktails, leading Armagnac producer Château de Laubade threw down the gauntlet to bartenders in its target markets, hosting the first Armagnac Cocktail Competition in New York. At the Pulqueria bar in Manhattan, it challenged seven contestants to produce a cocktail that could mirror a typical Gascon theme: ‘d’Artagnan and the three Musketeers’. Each one had to choose an Armagnac – the d’Artagnan part of the challenge – and add three ingredients, epitomising Aramis, Athos and Portos, Alexandre Dumas’ swashbuckling heroes.

Selected from one hundred or so candidates, the contestants were judged by a panel of experts who ultimately chose Dan Nicolaescu, head of the Brix & Rye bar, for his cocktail. His choice of d’Artagnan was Laubade’s white label, to which he added three archetypal French liqueurs: absinthe, white Floc de Gascogne and Suze, a gentian produced by Pernod Ricard.

Nicolaescu won a holiday to Gascony to visit the 105-hectare family property. Laubade has already rolled out similar competitions in London (2014) and Manila (last spring) in a bid to promote its products worldwide.


Source: Vitisphere. Photo: Club Vignobles et Signatures


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