Product placement: Eddy and Patsy raise a glass to Bolly!

Saturday January 07 2017 by Vitisphere

Champagne brand Bollinger remains committed to marketing its name in the film industry. Already featuring in a number of James Bond films, although on a more low-key note in ‘Spectre’ last year, Bollinger is to appear prominently in Absolutely Fabulous The Movie due for release on December 7 in France. The original feature-length film poster has been kept and shows actresses Jennifer Saunders and Joanna Lumley (respectively starring as Edina Monsoon and Patsy Stone) at the bow of a giant bottle of just-uncorked Bollinger.

The film follows on from the Absolutely Fabulous sitcom broadcast on the BBC from 1992 to 2004 – and on subscription-based TV channel Canal + in France – and was successful in Great Britain where it was released last July. The two trendy heroines are totally hooked on ‘Bolli’, a Champagne and vodka-based cocktail. After accidentally pushing Kate Moss into the Thames at a party, Eddy and Patsy run off to the French Riviera with no money, hoping to carry on living the high life... The hilarious scenario is mirrored by the poster which is certainly a daring choice in the land of the Loi Evin!


Source: Vitisphere. Photo: Fox Searchlight


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