Mumm Champagne appoints Usain Bolt as its CEO, Chief Entertainment Officer

Tuesday January 03 2017 by Vitisphere

Champagne brand Mumm (Pernod Ricard group) has signed an agreement with Jamaican sprinter Usain Bolt who becomes its ambassador on January 1, 2017. The world’s fastest man, nine times gold medal winner at the Olympic Games and eleven times world champion, becomes the famous red ribbon brand’s CEO or Chief Entertainment Officer. In a press statement, Mumm stresses that Usain Bolt’s motto – ‘I don’t think limits’ – dovetails perfectly with the brand’s baselines: ‘Only the best’ and ‘Oser, gagner, fêter’ (dare, win, celebrate).

After sponsoring Formula 1 racing for fifteen years up until December 2015, Mumm has chosen to stick with the world of speed. A 28-second video presentation of its new partnership arrangement can be viewed on YouTube where the champion can be seen sabering a bottle of Mumm with one of his many gold medals.

 

[ Source: Vitisphere. Photo: Champagnes Mumm ]


 

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