Languedoc: Sudvinbio calls for dialogue over prices

Monday December 26 2016 by Vitisphere

After discussions with producers representing 80% of Languedoc organic wines, Sudvinbio has set clear targets for marketing the 2016 vintage, aiming for prices to remain unchanged. As the current financial year gets fully underway, the Languedoc-Roussillon organic wine trade board is calling for consultations to avoid price speculation. With the region’s organic output down by 11% this year, due to exceptional drought conditions, low availabilities threaten to cause tension on the bulk wine market.

Too sharp a fall in prices may lead to production issues such as a drop in the number of switch-overs, a return to conventional viticulture and bankruptcies, whilst a price hike would cause disruption in contract arrangements with wine merchants, leading to falling market shares and failure to consolidate long-term growth”, summed up a press statement by Sudvinbio. Promoting fair pricing policies, the board suggested price recommendations may be introduced over a five-year period.

As the current financial year struggles to kick off, Coop de France and the Protected Geographical Indication wine board have also called for prices to remain stable due to the wait-and-see approach taken by buyers. 


[ Source: Vitisphere. Photo: Sudvinbio ]




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