China: Burgundy seeks recognition for its appellations

Monday November 14 2016 by Vitisphere

The Burgundy wine marketing board (BIVB) has launched a long-term procedure seeking recognition by the Chinese authorities for all of its appellations. Although funding and an agenda for the project are still sketchy, Burgundy is optimistic it will succeed in the venture. The initiative is clearly modelled after Bordeaux’s successful two-year attempt to do the same, which initially secured recognition for AOC Bordeaux in 2015 then 45 other geographical indications last June; only AC Crémant de Bordeaux is left.

Bordeaux wines blazed the trail by submitting the first collective application for a major wine region. We will be following the same procedure”, explained André Ségala, managing director of the BIVB. The Burgundy wine marketing board is currently in talks with the ministry of agriculture so that an application can be forwarded to China’s General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ). André Ségala hopes that the procedure will be facilitated by the Bordeaux wine marketing board’s experience in the matter, though he admits that it is likely to take some time as one hundred or so different appellations are involved.

 

[ Source: Vitisphere. Photo: BIVB ]

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