Sopexa: Prospective survey shows Languedoc’s regional identity is a winner

Thursday November 10 2016 by Vitisphere

The Wine Trade Monitor, a survey of 1,100 wine distributors in seven countries conducted by Sopexa, has singled out Languedoc as one of the most promising wine regions of the future. The study stresses the significance of a strong regional approach, one which wine regions around the world are increasingly capable of offering. Forty-three percent of respondents claimed that regional wines will be the highest growth category over the next two years. From a French perspective, Languedoc emerged in a strong position, scoring highest for expected growth, though Spain’s Rioja scored second.

Although regional origins seem to be stealing a march over varietal labelling, distributors continue to seek out varietals. Cabernet-Sauvignon, Pinot noir and Chardonnay form a seemingly permanent trio with favourable development potential but which grape varieties will be the most popular in the future? Sopexa’s previous survey pointed to Malbec but the 2016 Wine Trade Monitor no longer considers it to be a challenger, opting for Grenache instead.


[ Source: Vitisphere. Illustration: A map of the seven countries surveyed (China, Canada, Japan, South Korea, the United States, Hong Kong and Russia) ]


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