Wine festivals: 35% of French consumers will take part in 2016

Tuesday September 27 2016 by Vitisphere

Surveyed between August 16 and 18 by Toluna for LSA magazine, French consumers seem prepared to spend money this year during the customary in-store autumn wine festivals. They are planning to fork out an average €97.05, up 4.3%. Most of them will be on the lookout for red wines (77.1% of buyers), but are not necessarily looking to buy iconic wines. 59.2% of them will be seeking out everyday wines, rather than wines for laying down (47.3%) or great growths (43.4%). “Demand is a little more quality-driven this year and the great growths are likely to fly off the shelves even quicker”, commented Philippe Guilbert, managing director of Toluna.

Although super and hypermarkets are the top outlet for buying wines, attracting 79.6% of customers, a trend towards diversification is emerging. 35.5% of people prefer wine merchants and 32.8% producers. Internet is attracting 14.4% of intentions to buy, a marginal share which according to Philippe Guilbert has a simple explanation: “In-store activities and the chance to taste the wines are very much appreciated by wine lovers, restricting the share of e-commerce during the festivals”.


Source: Vitisphere. Photo: Intermarché


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