Bordeaux: 40,000 visitors flock to the Cité du Vin during its first month of opening

Thursday July 28 2016 by Vitisphere

Officially opened by the French president on May 31 then opened to the public on June 1, the Cité du Vin in Bordeaux proved to be extremely popular during its first month of opening. The facility says that 40,000 visitors have already bought a ticket to experience the interpretation centre, 92% of them individual visitors and 8% groups with a total 118 groups. Also, 1,000 annual season tickets have already been purchased, retailing for 48 euros for adults and €20 for children.

All our staff are working to ensure a high standard of welcome and services and to maximise the experience for each and every visitor. The first few weeks of business have allowed us to take stock of the situation, adjust and constantly push the venue forward”, said Philippe Massol, managing director of the Foundation for Wine Culture and Civilisations. The press release listing initial performance figures do not include visitors who only went to the free-access areas such as the shop, wine cellar, tourist information office, restaurant and conference centre.

Delighted to have welcomed 70 nationalities*, the Cité du Vin also prides itself on its media coverage. The official opening day alone reached out to 200 journalists and bloggers and was reported 1,000 times worldwide.

 

*Most visitors are French though also include people from India, Nepal and Thailand for instance.

 

Source and photo: Vitisphere

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