Vinovision: New Paris show emerges for Burgundy, Champagne and Loire wines

Friday March 25 2016 by Vitisphere

From February 12 to 14, 2017, wines from the Loire Valley, central France, Champagne and Burgundy will be convening in Hall 4 of the Porte de Versailles showground in Paris for VinoVision Paris, a wine show geared to international markets. “We have been working on the project for a year and a half”, explained Pierre Clément, chairman of the Association of Northern Vineyards (AVS) which is behind the scheme. “We commissioned consultants Gressard to define how the show would be positioned”. The resultant aim is to “provide visibility for our wines, which are characterised by hallmark features such as elegance and freshness, to an international audience concurrently with the surge in popularity of wines from the South”, added Pierre Clément. Both still and sparkling wines will be on show to demonstrate the broad array of styles grown over just 20% of France’s national area under vine but made by 50% of its wine growers.

From a technical perspective, the show should cover 10,000 m2 of floor space and welcome between 600 and 700 exhibitors and 10,000 visitors. Stand prices are likely to range from 180 to 250 euros per square metre, on a par with Prowein. Competition from the German show is clearly an issue for VinoVision. “We have been considering organising a major wine trade show in Paris for ten years”, pointed out Valérie Lobry-Granger, director of Comexposium which will be handling the financial organisation of the show. “AVS is here to support the project and accompany it from a political perspective. The financial risk will be borne by Comexposium”, stressed Pierre Clément. It remains to be seen how successful the project will be.

Due to be held a few weeks after the Loire wine show, Millésime Bio and perhaps Vinisud, just before Prowein and in a Vinexpo year, VinoVision joins an already impressive list of shows for 2017. Are France’s increased attempts at diversification, though, simply playing into Prowein’s hands? Or will they really provide international buyers with truly targeted events? We’ll have to wait until 2017 to find out… 

 

[ Source: Vitisphere; Photo: Pending a logo, the event proudly shows off its organisers ]

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