Saint-Emilion: Wines on the road, all year round

Monday March 21 2016 by Vitisphere

Touring France and its wine regions has frequently hit the headlines this year. First with the Tour de France, when controversy was stirred due to the decision to choose a Chilean wine as the official Tour wine. Then, at the box office, with the funny yet moving film ‘Saint-Amour’ by Benoît Delépine and Gustave Kervern, and now the announcement by a wine growers’ organisation that it will be launching an extensive promotional tour of the country.

Organised by the Saint-Emilion wine council, the tour of France in a van has been given the rather low-profile name of Saint-Emilion wine trip. It doesn’t just have an English name – the concept is described by the council as ‘vintage’. With its fashionable design, the van aims to travel the country, providing a practical demonstration to consumers that wines from the Right Bank of Bordeaux can be accessible. This informal approach is supported by the wine growers themselves who will be following the 2016 ‘caravan’. A sommelier will also be offering training sessions for wine lovers.

An initial ten stopovers have already been announced (see below) but ultimately 15 to 20 events will be rolled out. Markets and festivals are prime targets for the campaign. The four Libourne appellations (Lussac Saint-Emilion, Puisseguin Saint-Emilion, Saint-Emilion and Saint-Emilion Grand Cru) have come together under the Saint-Emilion umbrella name for the occasion.

The following dates have already been announced for the Saint-Emilion Wine Trip:

 

- April 9 and 10, Capucins market in Bordeaux;

- April 29 and 30, Libourne market;

- May 5, Guebwiller wine festival;

- May 13 to 15, ODP music festival in Talence;

- May 25 to 29 Philosophia Festival in Saint-Emilion;

- July 7, Binic market;

- July 25 to 30, Vannes City Jazz Festival;

- September 7, Dunkerque market;

- September 14 and 15, Paris International Street Food Festival;

- October 5 to 9, Montmartre Harvest Festival (Paris).

 

[ Source: Vitisphere; Photo: Saint-Emilion ]

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