Mediterranean wine show: Vinisud due to welcome 1,707 exhibitors

Friday February 19 2016 by Vitisphere

As Vinisud prepares for its 12th show, organisers are satisfied by exhibitor numbers which will slightly increase this year – a total 1,707 companies will present their wines, compared with 1,634 in 2014. Although the increase is moderate, it is still being hailed as a victory after comments a few months ago that attendance would be down this year.

Swelling exhibitor numbers are due to the show now being open to Bordeaux with approximately 50 companies attending this year. Cancellation of the Bordeaux show Vinipro probably boosted this number, but only marginally according to Vinisud organisers. The rise in foreign exhibitors has also buoyed exhibitor attendance. “We will be welcoming 270 international companies, mostly Italian and Spanish whose numbers have grown significantly”, said show director Ahmad Monhem.

Despite this, there will be no Californian exhibitors. Although the region is guest of honour this year, Californian winemakers failed to see any business opportunities at Vinisud, and prefer to attend Prowein and Vinexpo. “The Californians did not buy into the Mediterranean concept”, admitted Ahmad Monhem. Californian attendance will therefore be limited to vineyards owned by French companies, including Boisset. The Rhone Valley marketing board InterRhône will also welcome a dozen or so Californian wineries.

The show’s 12th event is being seen as a real challenge, following the organisers’ decision to make it an annual exhibition. “The success of the 2017 show will depend on that of 2016”, said Ahmad Monhem. The organisers have therefore pulled out all the stops “to increase press and public relations drives and secure success in a competitive global market”. The list of conferences and masterclasses is long and a lot of thought has been given to facilitating visitor flow via dedicated areas such as the Open Wine Box (co-organised by Vitisphere), a free-pour tasting zone for sixty or so boxed wines, and the Sparkling Zone with 212 samples on display, compared with 78 in 2014. Stands presenting 400 organic wines will also sport an easily recognisable ‘Esprit bio’ sticker.

 

Source: Vitisphere; Logo: Vinisud 2016

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