Web forecasts: Record Champagne sales in 2015

Monday January 18 2016 by Vitisphere

A Reuters news dispatch published on December 31 estimated Champagne sales for 2015 at 312 million bottles worth 4.7 billion euros. If the figures are confirmed, they would translate to respective increases of 1.6 and 4.4% compared with 2014. Although the Champagne marketing board will not officially release figures until mid-January, this has not stemmed a tide of comments on the internet. “Sales of Champagne should reach an all-time record in 2015 due to good performance in export markets, positive exchange rates and steady French sales for the first time since 2010”, summed up daily financial newspaper ‘Les Echos’. Record turnover of 4.6 billion euros posted in 2007 was nearly reached in 2014 (4.5 billion euros) and is reported to have been exceeded last year.

Favourable exchange rates are apparently at the root of sustained growth in consumption of Champagne in non-EU markets. “Like other protected products stamped ‘Made in France’, Champagne benefited from a fairly weak, or even declining euro last year against the dollar, the yen and the pound sterling in England”, reported fellow financial newspaper ‘La Tribune’. The paper claimed that “French exports are 10% cheaper outside the euro zone than over the same period of the previous year”.

Although growth was weaker in France, the domestic market also supported Champagne’s economic performance. “After four consecutive years of decline, sales levelled out both by volume and value and may even show a slight increase. Despite the November 13 attacks in Paris, sales are growing again in supermarkets and wine merchants”, added national radio station ‘France Bleu’.


Source: Vitisphere; Photo: CIVC


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